Ariv in the Press

Expats in Switzerland face challenges such as housing, language barriers, and loneliness, according to a survey by Ariv and NewinZurich.com. While some emphasise adaptation and integration, others stress the importance of learning the local language and customs. Some Swiss individuals empathise with expats' struggles, urging openness and understanding, while others highlight cultural differences and expats' behaviours. However, successful integration stories also exist, demonstrating the possibility of adapting and thriving in Switzerland.

Ariv is expanding its serviced apartment offerings by opening a new location in Cham near Zug. This move responds to the growing demand for furnished apartments, particularly among international companies in Zug. Partnering with real estate giant Hiag, Ariv plans to offer 71 furnished micro-apartments starting next spring.

Ariv undergoes a rebranding, shifting its focus towards tourists and foreign professionals. With the motto "Instantly at home," it offers serviced apartments with hotel amenities, shared spaces, and a community experience. The company's expansion plans include opening new locations in Basel and Cham, with future plans for Zurich, Lausanne, and Geneva. The rebrand emphasises values like arriving and feeling at home, unwinding in private apartments, and connecting with the community.

Ariv, the Swiss service apartment provider, has rebranded to reflect its evolution into a brand offering apartments, shared spaces, and a community experience. With a focus on providing temporary accommodation for expats, Ariv promises "Instantly at home," aiming to cater to travellers, including foreign professionals and tourists. The rebrand emphasises values like arriving and feeling at home, unwinding in private apartments, and connecting with the community. This shift in branding is accompanied by a new visual language designed to evoke emotions and make the atmosphere at Ariv tangible.

The article discusses the key challenges faced by expats settling in Switzerland, based on a survey conducted by apartment provider Ariv and online magazine NewinZurich.com. The top three challenges identified include apartment hunting, language barriers—especially Swiss German dialects—and feelings of loneliness. Many expats struggle to integrate due to perceived social barriers and cultural differences, with some considering returning home due to loneliness.